Quit Amigo

We designed an app utilizing behavioral modification tools based on Cognitive Behavioral Therapy (CBT) to help users gain control over their actions and track improvements in their health and lifestyle. Our approach involved analyzing the end-to-end user journey, identifying key pain points, and brainstorming product solutions while defining Key Performance Indicators (KPIs) to prioritize features effectively. Working as a team of two, we competed against 60 other teams, securing a Top 3 position with a score of 37/40. Our final presentation deck showcased the product's impact and effectiveness in enhancing user behavior and well-being.